BTS Campaign featuring; Lenny Kravitz, Plain White Tees, The Red Jumpsuit Apparatus, Avril Lavigne & Vanessa Carlton. Clothes designed the artists, worn by you.
A campaign that engaged Kohl’s brand target, mom, and also reached out to the secondary audience that being kids.
Brand development for all brand assets including print, digital, TV, video, instore, outdoor, circular & website.
TV
Big Idea & Storyboard & Multi Artist TV Spot
The Red JumpSuit Apparatus