Creative Director Portfolio
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About

I am senior creative executive with extensive brand building success for Fortune 500 companies.
Dynamic leadership focused on mentoring and inspiring creative teams to deliver on strategy omni channel solutions that build brand loyalty, create brand difference and increase company sales, is what I bring to each and every company initiative.
I have a proven track record of building solid creative teams and launching over 30 new brands in 9 years, including blockbuster brands such as Simply Vera, Vera Wang, Jennifer Lopez & Candies. Directing integrated plans for brand launch and celebrity marketing, leveraging talent & securing locations worldwide are some of my areas of expertise. My work includes award-winning marketing in these channels: digital, email, social, web, print, TV, OTT, video, radio, instore, outdoor & direct mail.
I also manage business and fiscal responsibilities, and am successful at delivering end product on time and on budget.

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Skills —

Strategic Ideation
Creative Leadership
Conceptual Creative
Brand Development
Video & Photo Direction
Content Curation
Retail Expertise

 

Client List —

Kohl’s
Sherwin Williams
Vera Bradley
HGTV Home
Jennifer Lopez
Candies
Dutch Boy
Levis
Vera Wang
True Value

I had the pleasure of working with Sandee Gardinier at Kohl’s for a number of years, and relied on her to be the creative lead on numerous complex and critical initiatives; from new brand launches to new business initiatives and hundreds of quick paced jobs. Sandee has a unique ability to manage numerous parallel path creative projects without missing a beat. In addition, she demonstrated agility in her learning and ability to take on a broad range of work as the business and portfolio of brands expanded. I also admired her ability to be disciplined in defining the message hierarchy and refined strategy to ensure on target and unique work.
— Julie Gardner, CMO Kohl's