I am senior creative executive with extensive brand building success for Fortune 500 companies.
Dynamic leadership focused on mentoring and inspiring creative teams to deliver on strategy omni channel solutions that build brand loyalty, create brand difference and increase company sales, is what I bring to each and every company initiative.
I have a proven track record of building solid creative teams and launching over 30 new brands in 9 years, including blockbuster brands such as Simply Vera, Vera Wang, Jennifer Lopez & Candies. Directing integrated plans for brand launch and celebrity marketing, leveraging talent & securing locations worldwide are some of my areas of expertise. My work includes award-winning marketing in these channels: digital, email, social, web, print, TV, OTT, video, radio, instore, outdoor & direct mail.
I also manage business and fiscal responsibilities, and am successful at delivering end product on time and on budget.
Skills —
Strategic Ideation
Creative Leadership
Conceptual Creative
Brand Development
Video & Photo Direction
Content Curation
Retail Expertise