
Kohl's
Kohl’s master brand engaged consumers each season through multiple touch points. While the seasonal message evolved based on what was important during that time to our consumer, the emotional connection to family and shopping smart to get what your family needs was always our focus.

Rational


Final Creative

Visuals with Seasonal Message



Website. Seasonal message with promotional offers.


Outdoor. Seasonal message, seasonal look with promotional message.



Holiday TV spot

Kohl’s Cares $10 million give back.
In celebration of Kohl’s Cares 10th Anniversary, we’re donating
$500,000 to 20 schools for a total of $10 million.
Partnership with Facebook.

Kohls Cares Give Back Campaign




The More You Know, The More You Kohl's Campaign


Instore



